DIGITAL - Social Media • Microsite
Fisher-Price, in partnership with Sesame Street wanted to launch a new product called Elmo's Tickle Hands, a furry pair of gloves that emit sounds and vibrates. We did this by creating a 'Ticklegram' via Facebook to be shared with others. Those who received the Ticklegram were treated to a ten second video of the product as it vibrates with Elmo's infectious laughing voice, as well as sayings like "Let's tickle somebody!" The Ticklegram also led people to the product website, where they could order the product, get a sneak peek of the upcoming TVC, and upload a short video of their child doing the 'tickle hands' dance for a chance to win a free pair.
Over 70,000 Ticklegrams were sent by consumers to their friends in just under 3 weeks. Also this a first for the FIsher-Price Brand.